Quality Function Deployment Training in China

Design Around the Customer Voice

Build the practical skill Chinese manufacturers now expect: translating what customers actually want into measurable design and engineering decisions. This instructor-led QFD skills programme suits product designers, quality engineers, R&D professionals and product managers who want to build and interpret the House of Quality on real projects, in flexible live virtual and onsite formats that fit working teams.

Flexible

Duration

Live

Mode

Hours

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Master QFD and Lead Customer-Driven Design in China

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CNY 2980

What Is Quality Function Deployment and the House of Quality?A Customer-Driven Route to Better Products

Quality Function Deployment Training in China is a practical, one-day skills programme that teaches professionals how to translate the Voice of the Customer into specific design and engineering targets using the House of Quality matrix. Quality Function Deployment (QFD) is a customer-driven planning method, developed in Japan by Yoji Akao and Shigeru Mizuno, that makes customer requirements visible and traceable through every stage of product and service development.

The course teaches the full QFD approach from first principles: capturing and structuring customer needs, applying the Kano model, building the six rooms of the House of Quality, resolving design conflicts in the correlation roof, and cascading requirements through the four-phase QFD system of product planning, parts deployment, process planning and production planning. Hands-on House of Quality exercises run throughout.

With China's carmakers, electronics giants and smart factories racing to ship products faster without losing the customer, QFD gives product designers, quality engineers, R&D professionals and Six Sigma practitioners a structured way to design quality in from the start. There is no examination; you finish with job-ready skills and a course completion certificate from Invensis Learning.

Key Highlightsof the Quality Function Deployment Training Course

End-to-End Skill Development

Structured Quality Function Deployment training in the China designed to help learners understand the core QFD concepts, tools, methods, and phases covered in the program
Course content aligned with current industry expectations, product development requirements, and practical learning objectives for quality and engineering professionals
Real-world examples and scenario-based learning to help learners connect QFD concepts with everyday product design and customer satisfaction situations
Guided learning support to help participants strengthen understanding, improve confidence, and apply QFD skills effectively at work

Structured Courseware and Learning Resources

Access to organized QFD course materials including House of Quality templates, QFD matrix worksheets, Voice of the Customer guides, and Kano Model analysis tools
Topic-wise learning resources, exercises, and knowledge checks to reinforce understanding of matrix calculation, customer needs analysis, and design target setting
Practice activities, assignments, quizzes, or workplace-based exercises included where applicable using the resources provided in the Online Quality Function Deployment course
Supplementary learning aids such as affinity diagram worksheets, tree diagram templates, cause-and-effect guides, and QFD four-phase reference cards

Instructor-Led, Practical Learning Experience

Live interactive sessions delivered by experienced quality management practitioners with domain expertise in product development, QFD facilitation, and customer-driven design
Real-world examples, case discussions, and applied House of Quality matrix building activities to improve practical understanding of QFD methodology
Opportunities to ask questions, clarify doubts, and participate in trainer-led discussions on Voice of the Customer, needs prioritization, and design target translation
Learn through instructor-led Quality Function Deployment training focused on solving real product development and engineering challenges

Flexible Learning Support in China

Flexible training formats available for individual learners and corporate teams in the China
Options may include live virtual classroom training, onsite training, self-paced learning, or customized group training depending on availability
Learning support designed to help participants stay on track before, during, and after the Quality Function Deployment training
Additional revision, refresher, or post-training support may be available based on the selected course

Learn the Core Concepts Covered in the Course

Understand QFD fundamentals including its definition, history, four-phase structure, and role in aligning product design with customer requirements
Learn how to capture Voice of the Customer, apply the Kano Model, and distinguish between customer needs and technical descriptors based on the course curriculum
Explore practical use cases showing how QFD is applied across product development, manufacturing, and service design environments in the China
Build role-relevant knowledge of House of Quality matrix construction, relationship weighting, and design target prioritization that supports better product decisions

Practice, Assessment, and Completion Support

Practice building QFD matrices, constructing House of Quality diagrams, and applying supporting tools through exercises and scenario-based activities where applicable
Use assessments to identify knowledge gaps in QFD concepts and strengthen understanding of weaker areas
Receive guidance from instructors or learning support teams to improve understanding of QFD methodology and stay aligned with course objectives
Earn a course completion certificate after successfully meeting the training requirements

Career and Workplace Application

Build practical QFD skills that can support career growth, role advancement, or improved product development performance in the China
Strengthen confidence in applying Voice of the Customer analysis, House of Quality matrices, and design target translation to real product and service challenges
Improve professional credibility through structured, skill-focused Quality Function Deployment training recognized across China industries
Enable enterprise-wide capability development through Quality Function Deployment corporate training for employees across product development, manufacturing, quality, and engineering teams.

Quality Function Deployment Training Eligibility in the ChinaWho Can Enroll?

No prior QFD experience is required to enroll; the course is open to all working professionals in the China
Basic familiarity with product development, quality management, or customer requirements analysis is helpful but not mandatory
Professionals from product development, manufacturing, quality, marketing, and R&D backgrounds are well suited for this training
Quality managers, engineers, and analysts involved in product design, process improvement, or customer satisfaction programs will benefit directly
Anyone seeking to strengthen customer-driven design, requirements analysis, and quality prioritization skills in the China will benefit from this program

What You Gain by Mastering QFDSkills That Show up in Your Next Project

For Individuals

This QFD training helps product and quality professionals move from intuition-based design to customer-driven, traceable design decisions. It suits product designers, design and quality engineers, product managers, marketing professionals and R&D teams who want their work to be grounded in what customers genuinely need. Whether you are launching new products in automotive, electronics or consumer goods, or improving a service, you will leave able to run a House of Quality and cascade customer requirements right through to production controls.

If you want a skill that employers across China's manufacturing and technology sectors value, QFD is a practical, immediately usable choice. You gain a structured method, hands-on practice and the confidence to apply it on your own products from day one.

Turn raw customer feedback into structured, measurable design requirements
Build and interpret a complete House of Quality with confidence
Prioritise design effort on the features that drive customer satisfaction
Spot and resolve design trade-offs early, before costly prototyping
Apply QFD inside DFSS and DMAIC projects and service design work
Reduce rework and late design changes on product development programmes
Stand out in China's product and quality job market with a rare, applied skill
Lead cross-functional Voice of the Customer workshops in your organisation

For Organizations

QFD group training helps organisations connect customer needs to design and manufacturing decisions. Delivered for R&D, quality and product teams together, it creates a common House of Quality method that travels from product planning through to production control. For manufacturers under pressure to launch faster while raising quality, this training builds a scalable, practical capability that shows up in fewer late changes and better first-time design.

If your teams struggle to carry the customer requirement all the way to the shop floor, QFD group training gives them one structured approach. Cross-functional teams gain a shared way to prioritise, resolve trade-offs and design quality in from the start.

Build a shared, customer-driven design language across product teams
Cut design iterations and shorten time to market on new products
Improve customer satisfaction by designing to real requirements
Reduce warranty and rework costs through early conflict detection
Standardise Voice of the Customer practice across business units
Strengthen APQP, DFSS and stage-gate deliverables with QFD traceability
Upskill cross-functional teams together for immediate project impact
Deliver flexible onsite or live virtual training around production schedules

Where QFD Skills Lead in ChinaIs Customer-Driven Design in Demand?

Customer-driven design skills are increasingly prized across China's manufacturing and technology base, from automotive and new energy vehicles to electronics, appliances and industrial equipment. As Chinese firms compress product cycles and move up the value chain, professionals who can capture the Voice of the Customer and translate it into design targets stand out. QFD capability supports roles from quality and design engineer through R&D and product management to quality manager, and here is what the market is telling us right now.

¥400,000

Average quality manager pay, China

per year, PayScale 2026

¥364,000

Average R&D engineer pay, China

ERI SalaryExpert 2026

30,000+

Smart factories built in China

MIIT, 2025

8.32M

China vehicle exports

2025, NEV 3.43M units

SECTORS HIRING

—Automotive and New Energy Vehicles
—Electronics and Consumer Technology
—Home Appliances and Consumer Goods
—Industrial Equipment and Machinery
—Aerospace, Medical Devices and Healthcare
—Software, Services and Smart Manufacturing

GROWTH TRENDS

—China Speed cutting product cycles to as little as 18 months
—Smart factory upgrades demanding structured requirement flow-down
—Rising focus on software and interactive quality in NEVs
—Made in China 2026 pushing higher-value, quality-led production
—Export growth raising the bar for diverse customer requirements
—Design for Six Sigma adoption lifting demand for QFD skills

Sources: PayScale, ERI SalaryExpert, Salary.com, Glassdoor (China) 2026; MIIT and China Briefing (smart manufacturing); China customs (vehicle exports 2025).

Designation

Quality Function Deployment Professionals in China : Salary Insights and Trends

Hiring Companies in China

¥150K

Min

¥240K

Average

¥350K

Max

PayScale · ERI SalaryExpert (China) 2026

FoxconnBYDHaierBosch China

Source: Foxconn · BYD · Haier · Bosch China

Market Forces Making QFD Skills Valuable in China

Compressed Product Cycles

Chinese carmakers now ship new models in as little as 18 months against the traditional five years. QFD keeps the Voice of the Customer traceable when timelines are this tight.

QFD keeps customer needs traceable under time pressure

Software and Interactive Quality in NEVs

Infotainment and driver-assistance issues now dominate new energy vehicle quality complaints. QFD translates user experience needs into engineering characteristics teams can measure.

QFD links user needs to measurable design targets

Smart Factory Requirement Flow-Down

With 30,000 plus smart factories built in China, requirements must flow cleanly from customer to process control. The four-phase QFD cascade provides that structured link.

QFD cascades requirements to process controls

Product Launch Failure Risk

Products fail in the market when engineers build what they assume customers want. QFD closes that gap by making customer requirements visible and driving every design decision.

QFD closes the customer communication gap

Designing for Diverse Export Markets

China exported 8.32 million vehicles in 2025, serving very different customers. QFD helps teams structure and balance conflicting requirements across segments and regions.

QFD structures conflicting customer requirements

Scarcity of Structured VOC Skills

China's talent pool is deep in engineering but thin in people who can facilitate a House of Quality workshop, making applied QFD skills a genuine differentiator.

QFD makes practitioners stand out

Sources: Automotive Manufacturing Solutions, JD Power China (NEV quality); MIIT and China Briefing (smart manufacturing); China customs 2025.

QFD is more than a matrix. It is the skill that keeps the customer at the centre of fast-moving product development. Join professionals across China who design quality in from the start. Start your journey today.

Your China Career Transformation

Where You Stand Today,

And Where QFD Skills Take You

China's product and manufacturing market is moving fast toward quality-led, customer-driven design, and employers increasingly separate professionals who can operationalise the Voice of the Customer from those who cannot. Here is which side of that line you want to be on.

Today

Positioned as a delivery specialist with limited design influence

After QFD

Quality manager roles in China average around ¥400,000, with senior quality leadership reaching higher

Today

Positioned as a delivery specialist with limited design influence

Today

Passed over for roles that expect customer-driven design capability

After QFD

Ready for product design, R&D and quality roles that run structured VOC work

Today

Passed over for roles that expect customer-driven design capability

Today

Strong on execution, but customer requirements stop at the specification

After QFD

Able to lead a House of Quality workshop and cascade QFD to production

Today

Strong on execution, but customer requirements stop at the specification

You master QFD

Before

Customer requirements captured informally and often lost in handoffs

Now you have

A structured, repeatable method for turning customer needs into design targets

Before

Customer requirements captured informally and often lost in handoffs

Before

Design priorities set by opinion and seniority, not customer evidence

Now you have

The ability to build and read a House of Quality on real products

Before

Design priorities set by opinion and seniority, not customer evidence

Before

Conflicts discovered late through expensive prototype testing

Now you have

Confidence to resolve design trade-offs early using the correlation roof

Before

Conflicts discovered late through expensive prototype testing

Before

Limited differentiation in a crowded engineering talent pool

Now you have

A skill valued across automotive, electronics and consumer goods employers

Before

Limited differentiation in a crowded engineering talent pool

"The teams that win in China are the ones that design what customers actually need, not what engineers assume. QFD is how you make that visible and traceable."

Join 50,000+ professionals who trained with Invensis Learning and put it to work.

Sources: PayScale, ERI SalaryExpert, Salary.com (China) 2026.

Module 1: QFD Introduction

Definition, history, and the four-phase QFD process structure
Benefits of QFD for product development, customer alignment, and defect reduction
Use cases and industry applications of QFD across manufacturing, services, and product design

Module 2: Pre-Planning a QFD Project

Defining project scope, objectives, and completion criteria for a QFD initiative
Assembling the cross-functional QFD team and assigning roles and responsibilities
Gathering Voice of the Market data and establishing documentation requirements

Module 3: Voice of the Customer

Understanding the three quality levels from the Kano Model: basic, performance, and excitement
Methods for collecting customer information including interviews, surveys, and observation
Translating raw customer input into structured, actionable customer requirement statements

Module 4: Needs vs. Features

Distinguishing between what customers need and how products or processes can deliver those needs
Understanding abstraction levels and how to move from customer language to technical descriptors
Translating customer needs into measurable performance characteristics for the QFD matrix

Module 5: Calculating a QFD Matrix

Understanding the whats versus hows framework and its role in QFD matrix structure
Building the relationship matrix and applying weighting scales to prioritize design requirements
Completing Phase I QFD calculations to generate a ranked set of technical design targets

Module 6: Rooms in the House of Quality

Understanding the structure of the House of Quality including the roof, walls, ceiling, and floor
Building each room of the House of Quality step by step and understanding its role
Evaluating and interpreting completed House of Quality matrices for design decision-making

Module 7: Beyond the House of Quality

Applying the Phase II product design matrix to translate technical requirements into component characteristics
Building Phase III process design matrices and Phase IV production planning matrices
Connecting the four-phase QFD cascade to ensure design intent flows through to production

Module 8: Affinity Diagrams

Creating affinity diagrams to organise large volumes of customer requirements into logical groups
Facilitating team-based affinity sessions to build shared understanding of customer needs
Using affinity diagrams as input to the QFD matrix planning process

Module 9: Tree Diagrams

Building tree diagrams to hierarchically decompose high-level requirements into detailed specifications
Using tree diagrams to connect customer needs to measurable technical attributes
Integrating tree diagrams with the QFD matrix to improve requirement traceability

Module 10: Cause-and-Effect Diagrams

Constructing cause-and-effect diagrams to identify contributors to quality and design performance gaps
Using fishbone analysis within a QFD context to address root causes of customer dissatisfaction
Combining cause-and-effect analysis with QFD matrix outputs to prioritize design improvements

Module 11: Flowcharts

Creating process flowcharts to document and visualize product development and quality workflows
Using flowcharts to map handoffs, decision points, and quality checkpoints in the design process
Integrating flowcharts with QFD planning to align process steps with customer requirements

Course Curriculumof the Quality Function Deployment Training

The online Quality Function Deployment training course curriculum in the China is structured across eleven modules delivered in a one-day intensive program. The course progresses from foundational QFD concepts through to advanced matrix construction, House of Quality application, and supporting quality tools.

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Definition, history, and the four-phase QFD process structure
Benefits of QFD for product development, customer alignment, and defect reduction
Use cases and industry applications of QFD across manufacturing, services, and product design

Reframes product design as a customer-driven process from day one, instead of an engineering guess corrected later.

Module 1: QFD Introduction

Definition, history, and the four-phase QFD process structure
Benefits of QFD for product development, customer alignment, and defect reduction
Use cases and industry applications of QFD across manufacturing, services, and product design

Reframes product design as a customer-driven process from day one, instead of an engineering guess corrected later.

100% Secure and Safe download

Skills You Will Build in This QFD CoursePractical, Job-Ready Capabilities

This programme builds practical, job-ready QFD capability from first principles. By the end, you can capture and structure customer requirements, build and interpret a full House of Quality, and cascade those requirements all the way to production controls on your own products and services.

Capture and Structure the Voice of the Customer

Collect customer needs through interviews, observation, surveys and complaint analysis, then organise them with affinity diagrams into a clear primary, secondary and tertiary requirement hierarchy ready for QFD.

Prioritise Requirements with the Kano Model

Classify customer needs into must-be, performance and delighter requirements, and apply importance weighting so design investment goes to the features that genuinely move customer satisfaction.

Build the House of Quality Step by Step

Construct all six rooms of the matrix: customer requirements, measurable engineering characteristics, the relationship matrix, the correlation roof, competitive benchmarking and engineering targets.

Interpret the Matrix and Resolve Trade-Offs

Calculate absolute and relative technical importance, find design hot spots, read row and column gaps, and resolve conflicts revealed by the roof before they reach expensive prototyping.

Cascade QFD Through the Four Phases

Carry requirements from product planning into parts deployment, process planning and production planning, keeping a traceable link from every customer need to its production control.

Apply QFD in DFSS, DMAIC and Services

Use QFD in the DMADV Measure phase and the DMAIC Define phase, and extend the House of Quality to service, healthcare and software design where customer needs drive delivery.

Who Should TakeQuality Function Deployment Training in China?

R&D Personnel

Project Managers

Service Team Leaders

Design and Process Engineers

Manufacturing Engineers and Managers

Quality Personnel and Consultants

Marketing and Sales Professionals

Product Development Personnel

Who Can Take This Certification Training

Quality Function Deployment Training Modesfor Professionals and Teams

We offer flexible training formats designed to suit different learning preferences, schedules, and professional goals. Whether you prefer self-paced learning or a structured, corporate, instructor-led experience, choose the option that best supports your skill development journey with the best Quality Function Deployment online training options.

Quality Function Deployment Classroom Training

Instructor-led classroom sessions
Interactive discussions and group activities
Real-world examples and practical exercises
Structured learning with fixed schedules
Opportunities for peer networking and collaboration
Practice assessments and knowledge checks
Dedicated Q&A and concept clarification
Immediate trainer feedback and support

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Learn through face-to-face sessions led by experienced instructors in a collaborative classroom environment. This classroom Quality Function Deployment training combines expert guidance, peer interaction, and hands-on activities to create an engaging learning experience.

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Best For: Learners who prefer in-person interaction, structured schedules, and collaborative learning experiences.

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Quality Function Deployment Live Virtual Training

Live online instructor-led sessions
Interactive discussions and virtual activities
Expert guidance from experienced trainers
Practice assessments and revision support
Dedicated Q&A sessions for concept clarification
Fixed schedules for accountability and momentum
Small batch sizes for personalized attention
Access from any location with internet connectivity

CNY 2980

Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

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Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

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Quality Function Deployment Corporate Group Training

Customized training aligned to organizational goals
Flexible delivery: onsite, virtual, hybrid, or blended
Scheduling tailored to business availability
Role-based examples and industry-relevant discussions
Progress tracking and learner assessments where applicable
Dedicated coordination and administrative support
Consistent learning experiences across teams
Scalable delivery for local, regional, or global workforces

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Designed for organizations that want to build capabilities at scale, standardize knowledge, and support workforce development through customized Quality Function Deployment training for companies.

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Best For: Organizations looking to upskill employees, address capability gaps, and deliver consistent training across teams.

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Quality Function Deployment Focused 1-to-1 Training

One-to-one instructor attention
Customized learning plans and objectives
Flexible scheduling based on availability
Personalized feedback and coaching
Additional focus on challenging topics
Targeted practice and revision support
Faster clarification of questions and concepts
Learning pace is adapted to individual needs

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Receive personalized instruction tailored to your goals, pace, and learning requirements through dedicated sessions delivered by thr trusted Quality Function Deployment training company.

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Best For: Professionals seeking personalized guidance, accelerated learning, or focused support to achieve specific outcomes.

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Quality Function Deployment Classroom Training

Instructor-led classroom sessions

Interactive discussions and group activities

Real-world examples and practical exercises

Structured learning with fixed schedules

Opportunities for peer networking and collaboration

Practice assessments and knowledge checks

Dedicated Q&A and concept clarification

Immediate trainer feedback and support

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Please Note:Learn through face-to-face sessions led by experienced instructors in a collaborative classroom environment. This classroom Quality Function Deployment training combines expert guidance, peer interaction, and hands-on activities to create an engaging learning experience.

Best For: Learners who prefer in-person interaction, structured schedules, and collaborative learning experiences.

Loading schedules…

Why Choose Invensis Learning for QFD in ChinaExpert-Led and ISO-Certified

As a trusted Quality Function Deployment training company in China, Invensis Learning delivers practical, instructor-led QFD training for professionals and teams who want to design quality in from the start. Our programmes combine experienced trainers, hands-on House of Quality practice, structured courseware and flexible delivery, all backed by ISO-certified quality and information security standards. Whether you enrol as an individual or plan group training for a product, quality or R&D team, we focus on real understanding and workplace application, so you leave able to run QFD on your own products from day one.

Experienced, practitioner-led trainers with real product and quality expertise
Hands-on House of Quality exercises using realistic product and service scenarios
Flexible live virtual, classroom and onsite formats for individuals and teams
Structured, practical courseware you can apply on your own projects immediately
Customised group training aligned to your products and sector
Dedicated learner support before, during and after the programme
ISO 9001:2015 and ISO 27001:2022 certified training operations
Trusted by professionals and organisations across manufacturing and technology

60+

Global Course Portfolio

100+

Countries Served

ISO 9001

Quality Management

200K+

Professionals Trained

ISO 9001:2015 Certified

ISO 27001:2022 Certified

Secure SSL Encryption

Leaders in Training industry for 12+ years

Over 5000 five star reviews

Level AA conformance, W3C WCAG 2.2

Quality Function Deployment Training Locations in ChinaAll our classroom training is now available online at your convenience

Quality Function Deployment in China

Mandarin Oriental Wangfujing Beijing, No. 269 Wangfujing Street, Beijing, China, 100006

Quality Function Deployment in China

Atlantis Sanya, 9P5R+4Q6, North Haitang Bei Road, Sanya, China, 572013

Quality Function Deployment in China

Mandarin Oriental Wangfujing Beijing, No. 269 Wangfujing Street, Beijing, China, 100006

Quality Function Deployment in China

Atlantis Sanya, 9P5R+4Q6, North Haitang Bei Road, Sanya, China, 572013

Corporate QFD Training in ChinaFor Product and Quality Teams

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Suitable for small, medium and large product, quality and R&D teams
Customised schedules that fit production and development timelines
Flexible delivery through onsite, live virtual, hybrid or blended formats
Trainers with real product development and quality management expertise
Sector-relevant examples from automotive, electronics and consumer goods
Teams build a House of Quality for a real product during the sessions
Dedicated coordination and support for group training across China

What Our Learners Say

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The House of Quality Finally Made Sense

"The House of Quality exercises finally made QFD click for me. I now run Voice of the Customer sessions for our new appliance line and the design priorities are far clearer to the whole team."

Li Wei

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Practical from Day One

"As a quality engineer in automotive, I use the relationship matrix and correlation roof on real programmes now. Spotting design conflicts early has already saved us a prototype cycle."

Chen Jing

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Great Fit with Design for Six Sigma

"The trainer connected QFD to our DFSS work really well. Cascading requirements through the four phases is something I can apply directly in the Measure phase of our projects."

Zhang Yun

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One Shared Method Across the Team

"We ran the training onsite for our product and quality teams. Everyone now shares one method for turning customer needs into design targets, and our stage-gate reviews are far sharper."

Wang Fang

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Tailored and Immediately Useful

"Invensis Learning tailored the sessions to our new vehicle programme. The team built a House of Quality for a live product during the training, which made the value obvious to leadership."

Liu Gang

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4.6

Ratings

100K+

Happy Learners

100+

Locations Worldwide

99%

Training Satisfaction

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Frequently Asked QuestionsHere's everything you may ask...

Yes. QFD is a practical, in-demand skill across China's automotive, electronics and consumer goods sectors, where employers increasingly want professionals who can turn customer needs into design targets. It supports roles from quality and design engineer to R&D and quality manager, and applies immediately on real product work.

General

Is Quality Function Deployment training worth it for my career?

What is Quality Function Deployment (QFD)?

QFD is a customer-driven planning method that translates the Voice of the Customer into specific engineering and design characteristics using the House of Quality matrix. Developed in Japan by Yoji Akao and Shigeru Mizuno, it makes customer requirements visible and traceable through product and service development.

Who should attend this QFD course?

The course suits product designers and design engineers, quality engineers, product managers, marketing and R&D professionals, NPD project managers, and Six Sigma Green and Black Belt practitioners. Anyone who translates customer requirements into product or service specifications will benefit.

Do I need prior experience to take QFD training?

No. The course has no formal prerequisites and introduces QFD and the House of Quality from first principles. Familiarity with product development or quality management is helpful but not required, so beginners and experienced practitioners can both attend.

How long is the QFD training programme?

The programme runs for one day (eight hours), covering QFD foundations, Voice of the Customer capture, full House of Quality construction, matrix interpretation, the four-phase QFD cascade, and QFD in DFSS, DMAIC and service design, with hands-on exercises throughout.

Pricing

How much does QFD training cost in China?

Pricing varies by delivery mode (live virtual, classroom or corporate), group size and schedule, so fees are available on request. Contact a learning advisor for current pricing and upcoming batches, or ask about group rates for your team.

What is included in the course fee?

The fee typically includes instructor-led training across all six QFD modules, structured courseware and reference materials, hands-on House of Quality exercises, case studies, and a course completion certificate from Invensis Learning. Request a quote for a full inclusion list.

Do you offer group or corporate rates?

Yes. We offer customised corporate training with volume-based rates for product, quality and R&D teams, delivered onsite or live virtual around your schedule. Ask about corporate and group pricing for a tailored quote.

What payment options are available?

We accept major credit and debit cards and bank transfers, with instalment options on selected plans. Speak with a learning advisor to choose the option that suits you and to see upcoming batches.

Is there a discount for enrolling a whole team?

Yes. Group enrolment usually attracts preferential rates, and training a cross-functional team together adds value because they can build a House of Quality for one of your own products during the sessions. Request a group quote for details.

Assessment

Is there an exam at the end of the QFD course?

No. This is a practical, non-certification skills programme with no examination. Learning is reinforced through hands-on House of Quality construction exercises, case studies and team discussion during the one-day programme.

What do I receive on completing the training?

You receive a course completion certificate from Invensis Learning, along with practical QFD and House of Quality skills you can apply immediately. There is no formal credential from an external body, as QFD is a methodology rather than a certification scheme.

How is my learning assessed during the course?

Learning is assessed informally through hands-on activities rather than a formal test. You build and interpret your own House of Quality, structure customer requirements, apply the Kano model and calculate column importance, so you practise the method as you learn it.

Is this a certification course?

No. QFD is a skills training course, not a certification. There is no governing body or examination for the method itself. The focus is on building practical, applied capability in customer-driven design and the House of Quality.

Will I be able to apply QFD at work straight away?

Yes. The course is built around applied practice, so you leave able to facilitate Voice of the Customer workshops, build a House of Quality, resolve design trade-offs and cascade requirements to production controls on your own products and services.

Course Content

What topics does the QFD course cover?

The course covers QFD foundations and business case, Voice of the Customer capture and structuring, the Kano model, full House of Quality construction across its six rooms, matrix interpretation, the four-phase QFD cascade, and QFD in DFSS, DMAIC and service design.

What is the House of Quality?

The House of Quality is the central QFD planning matrix, named for its house-like shape. It links customer requirements to measurable engineering characteristics, scores their relationships, maps trade-offs in the correlation roof, benchmarks competitors and sets engineering targets.

Does the course cover the four phases of QFD?

Yes. Beyond the House of Quality, the course cascades requirements through product planning, parts deployment, process planning and production planning, so you can trace every customer need from design intent through to its production control.

Does QFD apply to services and software, not just products?

Yes. While QFD began in manufacturing, the course covers applications in services such as healthcare and financial services, and in software, where user stories and requirements are translated into architecture and test criteria. The method suits any customer-to-design translation.

How does QFD fit with Six Sigma and DFSS?

QFD is a core tool in the Design for Six Sigma DMADV Measure phase and the DMAIC Define phase, used to translate the Voice of the Customer into CTQs and project scope. The course shows exactly how to apply QFD within these improvement and design frameworks.

Enrollment

How do I enrol in the QFD course?

You can enrol through the Invensis Learning website. Choose your preferred format, complete payment, and you will receive access to schedules, courseware and learning resources. Talk to a learning advisor if you would like help choosing a batch.

What training formats are available in China?

We offer QFD training online (live virtual instructor-led), classroom sessions and customised corporate onsite delivery, so you can choose the format that fits your schedule and team. Ask about upcoming batches for your preferred format.

How soon can I start?

New live virtual and onsite sessions run regularly across China. Check upcoming schedules or speak with a learning advisor to find the next available batch that suits your timing and preferred delivery mode.

Can I arrange this course for my whole team?

Yes. Corporate group training can be delivered onsite or live virtual, scheduled around your production and development timelines, and tailored to your sector. Teams can build a House of Quality for a real product during the sessions. Request a group quote to begin.

What is the reschedule or cancellation policy?

Rescheduling and cancellations are handled per our published policy, and selected plans allow you to move to another batch. Reach out to our team for the details that apply to your enrolment.