Course Overview

    Overview

    Course Highlights

    Eligibility Criteria

    Benefits

    What Is Quality Function Deployment?UntitledTurning Customer Needs into Design

    Quality Function Deployment (QFD) training in Thailand teaches a structured, customer-driven methodology for translating the Voice of the Customer into specific technical and engineering characteristics at every stage of product and service development. Developed in Japan by Yoji Akao and Shigeru Mizuno and first applied at Mitsubishi's Kobe Shipyard in 1972, QFD uses the House of Quality matrix to connect what customers want to how a design delivers it. This one-day, hands-on course is built for product designers, quality engineers, product managers, R&D professionals and Six Sigma practitioners who need to turn customer requirements into design specifications with confidence. You learn to capture and structure the Voice of the Customer, build and interpret all six rooms of the House of Quality, and cascade QFD through product planning, parts deployment, process planning and production planning. As Thailand's automotive, electronics and food manufacturers move further into higher-value, design-led production, professionals who can build customer needs into products from the start are increasingly sought after. Start your QFD journey with Invensis Learning and apply the House of Quality to your own products from day one.

    What Is Quality Function Deployment?Turning Customer Needs into Design

    Quality Function Deployment (QFD) training in Thailand teaches a structured, customer-driven methodology for translating the Voice of the Customer into specific technical and engineering characteristics at every stage of product and service development. Developed in Japan by Yoji Akao and Shigeru Mizuno and first applied at Mitsubishi's Kobe Shipyard in 1972, QFD uses the House of Quality matrix to connect what customers want to how a design delivers it.

    This one-day, hands-on course is built for product designers, quality engineers, product managers, R&D professionals and Six Sigma practitioners who need to turn customer requirements into design specifications with confidence. You learn to capture and structure the Voice of the Customer, build and interpret all six rooms of the House of Quality, and cascade QFD through product planning, parts deployment, process planning and production planning.

    As Thailand's automotive, electronics and food manufacturers move further into higher-value, design-led production, professionals who can build customer needs into products from the start are increasingly sought after. Start your QFD journey with Invensis Learning and apply the House of Quality to your own products from day one.

    Certification Badge

    Key Highlightsof the Quality Function Deployment Training Course

    End-to-End Skill Development

    • Structured Quality Function Deployment training in the Thailand designed to help learners understand the core QFD concepts, tools, methods, and phases covered in the program
    • Course content aligned with current industry expectations, product development requirements, and practical learning objectives for quality and engineering professionals
    • Real-world examples and scenario-based learning to help learners connect QFD concepts with everyday product design and customer satisfaction situations
    • Guided learning support to help participants strengthen understanding, improve confidence, and apply QFD skills effectively at work

    Structured Courseware and Learning Resources

    • Access to organized QFD course materials including House of Quality templates, QFD matrix worksheets, Voice of the Customer guides, and Kano Model analysis tools
    • Topic-wise learning resources, exercises, and knowledge checks to reinforce understanding of matrix calculation, customer needs analysis, and design target setting
    • Practice activities, assignments, quizzes, or workplace-based exercises included where applicable using the resources provided in the Online Quality Function Deployment course
    • Supplementary learning aids such as affinity diagram worksheets, tree diagram templates, cause-and-effect guides, and QFD four-phase reference cards

    Instructor-Led, Practical Learning Experience

    • Live interactive sessions delivered by experienced quality management practitioners with domain expertise in product development, QFD facilitation, and customer-driven design
    • Real-world examples, case discussions, and applied House of Quality matrix building activities to improve practical understanding of QFD methodology
    • Opportunities to ask questions, clarify doubts, and participate in trainer-led discussions on Voice of the Customer, needs prioritization, and design target translation
    • Learn through instructor-led Quality Function Deployment training focused on solving real product development and engineering challenges

    Flexible Learning Support in Thailand

    • Flexible training formats available for individual learners and corporate teams in the Thailand
    • Options may include live virtual classroom training, onsite training, self-paced learning, or customized group training depending on availability
    • Learning support designed to help participants stay on track before, during, and after the Quality Function Deployment training
    • Additional revision, refresher, or post-training support may be available based on the selected course

    Learn the Core Concepts Covered in the Course

    • Understand QFD fundamentals including its definition, history, four-phase structure, and role in aligning product design with customer requirements
    • Learn how to capture Voice of the Customer, apply the Kano Model, and distinguish between customer needs and technical descriptors based on the course curriculum
    • Explore practical use cases showing how QFD is applied across product development, manufacturing, and service design environments in the Thailand
    • Build role-relevant knowledge of House of Quality matrix construction, relationship weighting, and design target prioritization that supports better product decisions

    Practice, Assessment, and Completion Support

    • Practice building QFD matrices, constructing House of Quality diagrams, and applying supporting tools through exercises and scenario-based activities where applicable
    • Use assessments to identify knowledge gaps in QFD concepts and strengthen understanding of weaker areas
    • Receive guidance from instructors or learning support teams to improve understanding of QFD methodology and stay aligned with course objectives
    • Earn a course completion certificate after successfully meeting the training requirements

    Career and Workplace Application

    • Build practical QFD skills that can support career growth, role advancement, or improved product development performance in the Thailand
    • Strengthen confidence in applying Voice of the Customer analysis, House of Quality matrices, and design target translation to real product and service challenges
    • Improve professional credibility through structured, skill-focused Quality Function Deployment training recognized across Thailand industries
    • Enable enterprise-wide capability development through Quality Function Deployment corporate training for employees across product development, manufacturing, quality, and engineering teams.

    Quality Function Deployment Training Eligibility in the ThailandWho Can Enroll?

    • No prior QFD experience is required to enroll; the course is open to all working professionals in the Thailand

    • Basic familiarity with product development, quality management, or customer requirements analysis is helpful but not mandatory

    • Professionals from product development, manufacturing, quality, marketing, and R&D backgrounds are well suited for this training

    • Quality managers, engineers, and analysts involved in product design, process improvement, or customer satisfaction programs will benefit directly

    • Anyone seeking to strengthen customer-driven design, requirements analysis, and quality prioritization skills in the Thailand will benefit from this program

    What Mastering the House of Quality DeliversSkills You Apply Straight Away

    For Individuals

    For Individuals

    QFD training helps professionals move from intuition-based design to customer-driven, traceable design specifications. The course suits product designers, quality and design engineers, product managers, R&D professionals and Six Sigma practitioners who want to make customer requirements drive every design decision. Whether you work in automotive, electronics, food, consumer goods or services, you gain a practical toolkit you can apply to your own products and projects immediately.

    If you want to design quality in from the start rather than inspect defects out at the end, the House of Quality gives you a proven, structured method. You leave able to run a Voice of the Customer session, build a House of Quality, and turn its outputs into a prioritised engineering specification.

    • Translate the Voice of the Customer into measurable engineering characteristics with confidence
    • Build and interpret the full House of Quality matrix, room by room
    • Prioritise design decisions using customer importance weighting and the Kano model
    • Spot and resolve design conflicts early with the correlation roof
    • Cascade requirements through parts, process and production planning
    • Apply QFD within Design for Six Sigma and DMAIC projects
    • Reduce costly late-stage design changes and rework
    • Stand out in Thailand's design-led manufacturing sectors
    For Organizations

    For Organizations

    QFD group training equips cross-functional teams with a common method for translating customer needs into design and process decisions. The training can be delivered for product development, quality, R&D or manufacturing teams working on real products. For organisations looking to reduce launch risk and connect customer insight to engineering, the House of Quality provides a scalable, practical framework.

    When design, quality and manufacturing use one customer-driven language, requirements stop getting lost in the handoff between functions. QFD group training builds that shared discipline and lets teams practise on one of their own products during the workshop.

    • Design customer requirements into products from the first concept
    • Cut design iterations, rework and warranty costs
    • Create a documented, traceable link from customer need to production control
    • Align cross-functional design, quality and manufacturing teams
    • Speed up time to market for new products and services
    • Strengthen APQP and new product development discipline
    • Embed a shared, customer-driven design language across teams

    Where QFD Takes Your Career in ThailandRoles, Demand and Sectors

    Quality Function Deployment skills are increasingly valued across Thailand's manufacturing economy, from Japanese automotive OEMs and their suppliers to the electronics giants of the Eastern Economic Corridor and the country's large food-export sector. As factories move up the value chain into design-led, higher-margin production, professionals who can translate customer requirements into design specifications are sought after across quality, design, R&D and product roles, which makes Quality Function Deployment training a practical investment in your career. Here is what the market is telling us right now.

    ฿900,000

    Quality Manager average, Thailand

    per year, PayScale 2026

    ฿2.0M

    R&D Manager average, Bangkok

    per year, SalaryExpert 2026

    ฿2.2 trillion

    EEC investment target by end 2026

    five key sectors, EECO

    1.8M+ units

    Annual vehicle output, Thailand

    ASEAN manufacturing hub

    SECTORS HIRING

    • —Automotive and EV Manufacturing
    • —Electronics and Semiconductors
    • —Food Processing and Export
    • —Petrochemicals and Industrial
    • —Medical Devices and Healthcare
    • —Consumer Goods and Packaging

    GROWTH TRENDS

    • —EEC investment pushing higher-value, design-led production
    • —EV Hub 2.0 raising demand for customer-driven engineering
    • —Global electronics supply chains relocating to Thailand
    • —IATF 16949 and APQP embedding QFD in automotive NPD
    • —Food exporters tightening design and quality standards
    • —Shortage of talent that can translate needs into design

    Sources: PayScale, Jobsdb, Glassdoor, SalaryExpert (Thailand) 2026; EECO, BOI and Statista (EEC and manufacturing).

    Why Thai Manufacturers Need Customer-Driven Design

    Voice-Of-Customer Gaps in Design

    Many Thai manufacturers still design to internal assumptions rather than documented customer needs, causing launch failures that a well-built House of Quality is designed to prevent.

    QFD structures the Voice of the Customer

    Moving up the Automotive Value Chain

    As Thailand shifts from assembly to EV and design-led production, suppliers must translate OEM and customer requirements into engineering specifications through structured QFD.

    QFD supports APQP and NPD

    Electronics Supply-Chain Relocation

    With global electronics firms expanding across the EEC, teams must build customer requirements into new products fast, making House of Quality skills a practical advantage.

    QFD speeds customer-driven design

    Rising Food and Consumer Standards

    Thailand's food and consumer exporters face rising customer and regulatory expectations, and QFD gives teams a structured way to build quality and safety in from the first concept.

    QFD designs quality in from the start

    Costly Late-Stage Design Changes

    Weak links between customer needs and engineering targets drive expensive rework and warranty costs that a properly interpreted House of Quality helps eliminate early.

    QFD reduces rework and warranty cost

    Shortage of Customer-To-Design Talent

    Thailand has a deep pool of process engineers but few professionals trained to systematically translate customer requirements into design, a gap that QFD skills fill.

    QFD makes trained professionals stand out

    Sources: EECO, BOI, Statista and Michael Page (Thailand) 2026; industry reporting on EEC manufacturing.

    QFD turns customer insight into design decisions your teams can act on. Build the skill that connects the Voice of the Customer to every engineering choice. Start today.

    Your Thailand Career Transformation

    From Guesswork to Customer-Driven Design

    Your House of Quality Transformation

    Thailand's manufacturers are moving from building to designing, and employers increasingly separate teams that can translate customer needs into design from those that cannot. Here is which side of that line QFD skills put you on.

    Today

    Limited to process-level quality work with narrow influence on design

    After QFD

    Able to shape product design decisions from the customer requirement onward

    Today

    Fewer options in Thailand's design-led manufacturing roles

    After QFD

    Ready for quality, design, R&D and product roles across automotive, electronics and food

    Today

    Confident in delivery, but not in translating needs into specifications

    After QFD

    Fluent in cascading QFD from product planning to production control

    You master the House of Quality

    Before

    Designs based on internal assumptions about what customers want

    Now you have

    A structured method to capture and prioritise the real Voice of the Customer

    Before

    Customer needs lost in the handoff from marketing to engineering

    Now you have

    A House of Quality that traces every requirement to a design characteristic

    Before

    Design conflicts discovered late through expensive prototype testing

    Now you have

    Early conflict detection using the correlation roof, before prototypes

    Before

    QFD seen as theory, with no practical toolkit to apply it

    Now you have

    Hands-on ability to build and interpret a full House of Quality

    "The teams that win are the ones that design customer requirements in from the start, not the ones that inspect defects out at the end."

    Join professionals across Thailand who trained with Invensis Learning and made the shift.

    Sources: PayScale, Jobsdb, SalaryExpert (Thailand) 2026.

    Module 1: QFD Introduction

    • Definition, history, and the four-phase QFD process structure
    • Benefits of QFD for product development, customer alignment, and defect reduction
    • Use cases and industry applications of QFD across manufacturing, services, and product design

    Module 2: Pre-Planning a QFD Project

    • Defining project scope, objectives, and completion criteria for a QFD initiative
    • Assembling the cross-functional QFD team and assigning roles and responsibilities
    • Gathering Voice of the Market data and establishing documentation requirements

    Module 3: Voice of the Customer

    • Understanding the three quality levels from the Kano Model: basic, performance, and excitement
    • Methods for collecting customer information including interviews, surveys, and observation
    • Translating raw customer input into structured, actionable customer requirement statements

    Module 4: Needs vs. Features

    • Distinguishing between what customers need and how products or processes can deliver those needs
    • Understanding abstraction levels and how to move from customer language to technical descriptors
    • Translating customer needs into measurable performance characteristics for the QFD matrix

    Module 5: Calculating a QFD Matrix

    • Understanding the whats versus hows framework and its role in QFD matrix structure
    • Building the relationship matrix and applying weighting scales to prioritize design requirements
    • Completing Phase I QFD calculations to generate a ranked set of technical design targets

    Module 6: Rooms in the House of Quality

    • Understanding the structure of the House of Quality including the roof, walls, ceiling, and floor
    • Building each room of the House of Quality step by step and understanding its role
    • Evaluating and interpreting completed House of Quality matrices for design decision-making

    Module 7: Beyond the House of Quality

    • Applying the Phase II product design matrix to translate technical requirements into component characteristics
    • Building Phase III process design matrices and Phase IV production planning matrices
    • Connecting the four-phase QFD cascade to ensure design intent flows through to production

    Module 8: Affinity Diagrams

    • Creating affinity diagrams to organise large volumes of customer requirements into logical groups
    • Facilitating team-based affinity sessions to build shared understanding of customer needs
    • Using affinity diagrams as input to the QFD matrix planning process

    Module 9: Tree Diagrams

    • Building tree diagrams to hierarchically decompose high-level requirements into detailed specifications
    • Using tree diagrams to connect customer needs to measurable technical attributes
    • Integrating tree diagrams with the QFD matrix to improve requirement traceability

    Module 10: Cause-and-Effect Diagrams

    • Constructing cause-and-effect diagrams to identify contributors to quality and design performance gaps
    • Using fishbone analysis within a QFD context to address root causes of customer dissatisfaction
    • Combining cause-and-effect analysis with QFD matrix outputs to prioritize design improvements

    Module 11: Flowcharts

    • Creating process flowcharts to document and visualize product development and quality workflows
    • Using flowcharts to map handoffs, decision points, and quality checkpoints in the design process
    • Integrating flowcharts with QFD planning to align process steps with customer requirements

    Course Curriculumof the Quality Function Deployment Training

    The online Quality Function Deployment training course curriculum in the Thailand is structured across eleven modules delivered in a one-day intensive program. The course progresses from foundational QFD concepts through to advanced matrix construction, House of Quality application, and supporting quality tools.

    • Definition, history, and the four-phase QFD process structure
    • Benefits of QFD for product development, customer alignment, and defect reduction
    • Use cases and industry applications of QFD across manufacturing, services, and product design

    Reframes product design as a customer-driven process from day one, instead of an engineering guess corrected later.

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    Skills You Will Build in This QFD CourseApplying the House of Quality End to End

    This QFD training covers the full methodology, from capturing the Voice of the Customer through to interpreting the House of Quality and cascading it to production. By the end, you can run a VOC session, build a House of Quality, and turn its outputs into design specifications.

    Capturing the Voice of the Customer

    Collect, structure and prioritise customer requirements using interviews, ethnographic observation, affinity diagrams, the Kano model and importance weighting.

    Building the House of Quality

    Construct all six rooms of the House of Quality, from customer requirements and engineering characteristics to the relationship matrix, benchmarking and targets.

    Resolving Design Trade-Offs

    Use the correlation roof to identify and resolve conflicts between engineering characteristics before they surface in expensive prototypes.

    Interpreting the HoQ for Priorities

    Calculate absolute and relative technical importance, locate design hot spots, and translate the matrix into a prioritised engineering specification.

    Cascading QFD Through Four Phases

    Deploy customer requirements from product planning to parts deployment, process planning and production control for full, traceable design linkage.

    Applying QFD in DFSS and Services

    Use QFD within Design for Six Sigma and DMAIC projects, and extend the House of Quality to service, healthcare and software design.

    Who Should TakeQuality Function Deployment Training in Thailand?

    R&D Personnel

    Project Managers

    Service Team Leaders

    Design and Process Engineers

    Manufacturing Engineers and Managers

    Quality Personnel and Consultants

    Marketing and Sales Professionals

    Product Development Personnel

    Who Can Take This Certification Training

    Quality Function Deployment Training Modesfor Professionals and Teams

    We offer flexible training formats designed to suit different learning preferences, schedules, and professional goals. Whether you prefer self-paced learning or a structured, corporate, instructor-led experience, choose the option that best supports your skill development journey with the best Quality Function Deployment online training options.

    Quality Function Deployment Live Virtual Training

    • Live online instructor-led sessions

    • Interactive discussions and virtual activities

    • Expert guidance from experienced trainers

    • Practice assessments and revision support

    • Dedicated Q&A sessions for concept clarification

    • Fixed schedules for accountability and momentum

    • Small batch sizes for personalized attention

    • Access from any location with internet connectivity

    THB 14030

    Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

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    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

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    Quality Function Deployment Classroom Training

    • Instructor-led classroom sessions

    • Interactive discussions and group activities

    • Real-world examples and practical exercises

    • Structured learning with fixed schedules

    • Opportunities for peer networking and collaboration

    • Practice assessments and knowledge checks

    • Dedicated Q&A and concept clarification

    • Immediate trainer feedback and support

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    Learn through face-to-face sessions led by experienced instructors in a collaborative classroom environment. This classroom Quality Function Deployment training combines expert guidance, peer interaction, and hands-on activities to create an engaging learning experience.

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    Best For: Learners who prefer in-person interaction, structured schedules, and collaborative learning experiences.

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    Quality Function Deployment Corporate Group Training

    • Customized training aligned to organizational goals

    • Flexible delivery: onsite, virtual, hybrid, or blended

    • Scheduling tailored to business availability

    • Role-based examples and industry-relevant discussions

    • Progress tracking and learner assessments where applicable

    • Dedicated coordination and administrative support

    • Consistent learning experiences across teams

    • Scalable delivery for local, regional, or global workforces

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    Designed for organizations that want to build capabilities at scale, standardize knowledge, and support workforce development through customized Quality Function Deployment training for companies.

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    Best For: Organizations looking to upskill employees, address capability gaps, and deliver consistent training across teams.

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    Quality Function Deployment Focused 1-to-1 Training

    • One-to-one instructor attention

    • Customized learning plans and objectives

    • Flexible scheduling based on availability

    • Personalized feedback and coaching

    • Additional focus on challenging topics

    • Targeted practice and revision support

    • Faster clarification of questions and concepts

    • Learning pace is adapted to individual needs

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    Receive personalized instruction tailored to your goals, pace, and learning requirements through dedicated sessions delivered by thr trusted Quality Function Deployment training company.

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    Best For: Professionals seeking personalized guidance, accelerated learning, or focused support to achieve specific outcomes.

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    Quality Function Deployment Live Virtual Training

    Quality Function Deployment Live Virtual Training

    Live online instructor-led sessions

    Interactive discussions and virtual activities

    Expert guidance from experienced trainers

    Practice assessments and revision support

    Dedicated Q&A sessions for concept clarification

    Fixed schedules for accountability and momentum

    Small batch sizes for personalized attention

    Access from any location with internet connectivity

    Starts from

    THB 14030

    Please Note:Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

    Loading schedules…

    Why Choose Invensis Learning for QFD TrainingExpert-Led in Thailand

    As a trusted Quality Function Deployment training company in Thailand, Invensis Learning delivers structured, practical QFD training for individual professionals and organisations that want to design customer requirements into their products. Our programmes combine experienced trainers, hands-on House of Quality workshops, flexible delivery formats and learner-focused support. Whether you enrol as an individual or plan a group session for your team, you get a professional learning experience built around real-world application and measurable outcomes, backed by our ISO 9001:2015 and ISO 27001:2022 certifications.

    • Experienced trainers with real product development and quality management expertise
    • Hands-on House of Quality workshops using realistic product and service scenarios
    • Flexible formats: live online (virtual instructor-led), classroom and onsite training
    • Practical, tool-focused learning you can apply at work immediately
    • Course completion certificate from Invensis Learning on finishing the programme
    • ISO 9001:2015 quality-managed and ISO 27001:2022 information-secure delivery
    • Dedicated learner support before, during and after training
    • Trusted by professionals and teams across Thailand and worldwide

    24/7

    Learner Support

    50+

    Industries Served

    1-to-1

    Doubt-Clearing Sessions

    60+

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    ISO 9001:2015 Certified

    ISO 9001:2015 Certified

    ISO 27001:2022 Certified

    ISO 27001:2022 Certified

    Secure SSL Encryption

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    Leaders in Training industry for 12+ years

    Leaders in Training industry for 12+ years

    Over 5000 five star reviews

    Over 5000 five star reviews

    Level AA conformance, W3C WCAG 2.2

    Level AA conformance, W3C WCAG 2.2

    Quality Function Deployment Training Locations in ThailandAll our classroom training is now available online at your convenience

    Quality Function Deployment in Thailand

    Four Seasons Resort Koh Samui, 219 Moo 5 Surat Thani Angthong, 84140, Thailand

    Quality Function Deployment in Thailand

    Silavadee Resort, 208/66 Ko Samui District, Surat Thani 84310, Thailand

    corporate banner

    Corporate QFD Training in ThailandAround Your Own Products

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    • Customised House of Quality workshops built around your own products or services
    • Flexible delivery through onsite, live virtual, hybrid or blended formats
    • Train cross-functional design, quality and manufacturing teams together
    • Schedules aligned to your team's availability and project timelines
    • Experienced trainers with manufacturing and product development expertise
    • Standardise customer-driven design across business units
    • Dedicated coordination and learner support for group programmes

    Trusted by Teams Across Thailand

    ToyotaDensoDelta ElectronicsSCGCP FoodsWestern Digital

    What Our Learners Say

    Untitled

    Applied It the Same Month

    "The hands-on House of Quality workshop finally made QFD click for me. I ran my first Voice of the Customer session two weeks later and used the correlation roof to catch a design conflict we would have missed until prototyping."

    Somchai Aphichat

    Quality Engineer

    Untitled

    0/0

    Structure I Was Missing

    "As a product designer in the automotive supply chain, translating OEM requirements used to feel like guesswork. Building the full House of Quality gave me a structured way to link customer needs to engineering targets. Very practical training."

    Pornthip Wattana

    Design Engineer

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    0/0

    Prioritising What Matters

    "The Kano model and importance weighting sections were the highlight for me. I now prioritise features based on what genuinely drives customer satisfaction rather than internal opinion. The trainer used real examples throughout."

    Nattapong Srisuk

    R&D Professional

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    A Shared Design Language for the Team

    "We ran the QFD course onsite for our new product development team and built a House of Quality for one of our live products during the workshop. It created a shared language between design, quality and manufacturing almost immediately."

    Kanya Thongchai

    NPD Team Lead, Electronics Manufacturer

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    Practical and Measurable

    "As an L&D manager I needed training that our engineers could apply, not just sit through. The corporate QFD programme was flexible on scheduling and highly practical, and we have seen fewer late design changes since. Strong return on the investment."

    Anucha Phong

    L&D Manager, Food Manufacturing

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    Frequently Asked QuestionsHere's everything you may ask...

    Quality Function Deployment is a structured, customer-driven methodology for translating the Voice of the Customer into specific technical and engineering characteristics across product and service development. It uses the House of Quality matrix to connect what customers want to how a design delivers it, and was developed in Japan by Yoji Akao and Shigeru Mizuno.

    General

    What is Quality Function Deployment (QFD)?

    Quality Function Deployment is a structured, customer-driven methodology for translating the Voice of the Customer into specific technical and engineering characteristics across product and service development. It uses the House of Quality matrix to connect what customers want to how a design delivers it, and was developed in Japan by Yoji Akao and Shigeru Mizuno.

    Who should attend QFD training in Thailand?

    The course suits product designers, design and quality engineers, product managers, marketing and R&D professionals, NPD project managers, and Six Sigma practitioners. Anyone who needs to translate customer requirements into design or service specifications will benefit, across automotive, electronics, food, consumer goods and services.

    Is QFD training worth it for my career?

    Yes. QFD gives you a practical, in-demand skill: turning customer needs into design decisions. As Thai manufacturers move into higher-value, design-led production, professionals who can build the House of Quality are valued across quality, design, R&D and product roles. Talk to a learning advisor about upcoming batches.

    Do I need prior experience to learn QFD?

    No. There are no formal prerequisites. Familiarity with product development or quality management is helpful but not required, as the course introduces QFD and the House of Quality from first principles with hands-on exercises throughout.

    Does QFD apply to services as well as products?

    Yes. While QFD originated in manufacturing, the House of Quality applies to any context where customer requirements must be translated into design or delivery specifications. The course covers applications in services such as healthcare, financial services and IT, as well as software and physical product development.

    Pricing

    How much does QFD training cost in Thailand?

    Pricing varies by delivery format (live online, classroom or corporate), group size and schedule, so a fee is available on request. Contact us with your preferred format and dates and a learning advisor will share a tailored quote.

    What is included in the QFD course fee?

    The fee typically includes instructor-led training across all six QFD modules, hands-on House of Quality exercises, course materials and templates, learner support, and a course completion certificate from Invensis Learning. There is no separate exam fee, as this is a practical skills course.

    Do you offer group or corporate pricing?

    Yes. We offer corporate group training with customised schedules and volume-based pricing for product development, quality and R&D teams. It is especially effective when your team builds a House of Quality for one of your own products. Ask about corporate pricing for your team.

    What payment options are available?

    We accept major credit and debit cards and bank transfers, and offer instalment options on selected plans. Speak with a learning advisor to choose the option that suits you.

    Are there any costs beyond the training fee?

    No hidden costs apply. Because QFD is a non-certification skills course, there is no external body fee and no examination fee to pay. Your quoted training fee covers the full one-day programme, materials and course completion certificate.

    Assessment

    How is learning assessed on the QFD course?

    Learning is reinforced through practical work rather than a formal test. You take part in Voice of the Customer structuring, Kano classification and full House of Quality construction exercises during the programme, so you build and interpret real QFD matrices as you learn.

    Do I receive a certificate after completing QFD training?

    Yes. On completing the one-day programme you receive a course completion certificate from Invensis Learning. It records your participation in the training and the practical QFD skills you have built.

    Is Quality Function Deployment a certification?

    No. QFD is a practical, non-certification skills course with no external awarding body and no examination. The focus is on learning and applying the House of Quality and the wider QFD methodology, and you leave with a course completion certificate rather than a formal credential.

    What will I be able to do after the training?

    You will be able to capture and structure the Voice of the Customer, build a complete House of Quality, calculate technical importance, resolve design conflicts with the correlation roof, and cascade QFD through parts, process and production planning, including within Design for Six Sigma and DMAIC projects.

    Is any prerequisite knowledge required?

    None. The course is open to all and builds every QFD concept from first principles. Some background in product development, quality management or Six Sigma is useful context, but it is not needed to follow the training or complete the exercises.

    Course Content

    What topics does the QFD course cover?

    The one-day course covers six modules: QFD principles and business case, Voice of the Customer capture and structuring, building the House of Quality, interpreting the House of Quality, cascading QFD through four phases, and applying QFD in DFSS, DMAIC and service design, with hands-on exercises throughout.

    What is the House of Quality?

    The House of Quality is the central QFD planning matrix. Its six rooms link customer requirements to measurable engineering characteristics, capture the strength of each relationship, benchmark against competitors, flag design conflicts in the correlation roof, and set engineering targets anchored to customer priorities.

    How long is the QFD training?

    The programme runs for one day (8 hours), covering all six modules with concept explanations, real-world case examples and hands-on House of Quality construction exercises. An extended half-day format across two days is also available for teams that prefer shorter sessions.

    Are there hands-on exercises in the course?

    Yes. Practical work runs throughout the day. You structure the Voice of the Customer with an affinity diagram, classify requirements using the Kano model, build a full House of Quality from a realistic scenario, calculate column importance, and identify design hot spots and conflicts.

    Does the course cover the four phases of QFD?

    Yes. Beyond the House of Quality (Phase 1, Product Planning), the course covers cascading QFD through Parts Deployment, Process Planning and Production Planning, so you can trace a customer requirement all the way to production controls with full documentation.

    Enrollment

    How do I enrol in QFD training in Thailand?

    You can enrol through the Invensis Learning website. Choose your preferred format, complete payment, and you will receive access to the schedule, course materials and learning resources. See upcoming batches or speak with a learning advisor to get started.

    What training formats are available?

    The course is available as live online (virtual instructor-led) training, in-person classroom training, and customised corporate onsite training for teams. Choose the format that best fits your schedule and learning preference.

    Can my team take the QFD course together?

    Yes. Corporate group training is one of the most effective ways to learn QFD, because your cross-functional team can build a House of Quality for a real product during the workshop. Contact us for a tailored group quote and schedule.

    How soon can I start?

    New public sessions are scheduled regularly across live online and classroom formats, and corporate sessions can be arranged around your team's availability. View upcoming schedules or ask a learning advisor about the next available dates.

    What is the refund or reschedule policy?

    Refunds and cancellations are handled per our published policy, and flexible options let you reschedule or transfer to another batch where available. Reach out to our team for the details that apply to your enrolment.