Course Overview

    Overview

    Course Highlights

    Eligibility Criteria

    Benefits

    What Is Quality Function Deployment?UntitledA Customer-Driven Route to Better Design

    Quality Function Deployment (QFD) is a structured, customer-driven method for translating the Voice of the Customer into specific engineering and process characteristics at every stage of product and service development. This Quality Function Deployment training in Turkey teaches you to build and interpret the House of Quality, the core QFD planning matrix, so customer requirements shape every design decision. Developed in Japan by Yoji Akao and Shigeru Mizuno and first applied at the Kobe Shipyard, QFD is now a standard tool in automotive product planning, aerospace, white goods, healthcare and software design. Over one intensive day you learn to capture and structure customer needs, prioritise them with the Kano model, and cascade requirements through the four-phase QFD system: product planning, parts deployment, process planning and production planning. The programme suits product designers, design and quality engineers, R&D professionals, product managers and Six Sigma practitioners across Turkey's strong manufacturing base. You leave able to run a Voice of the Customer workshop and turn its output into measurable design targets your teams can build to.

    What Is Quality Function Deployment?A Customer-Driven Route to Better Design

    Quality Function Deployment (QFD) is a structured, customer-driven method for translating the Voice of the Customer into specific engineering and process characteristics at every stage of product and service development. This Quality Function Deployment training in Turkey teaches you to build and interpret the House of Quality, the core QFD planning matrix, so customer requirements shape every design decision.

    Developed in Japan by Yoji Akao and Shigeru Mizuno and first applied at the Kobe Shipyard, QFD is now a standard tool in automotive product planning, aerospace, white goods, healthcare and software design. Over one intensive day you learn to capture and structure customer needs, prioritise them with the Kano model, and cascade requirements through the four-phase QFD system: product planning, parts deployment, process planning and production planning.

    The programme suits product designers, design and quality engineers, R&D professionals, product managers and Six Sigma practitioners across Turkey's strong manufacturing base. You leave able to run a Voice of the Customer workshop and turn its output into measurable design targets your teams can build to.

    Certification Badge

    Key Highlightsof the Quality Function Deployment Training Course

    End-to-End Skill Development

    • Structured Quality Function Deployment training in the Turkey designed to help learners understand the core QFD concepts, tools, methods, and phases covered in the program
    • Course content aligned with current industry expectations, product development requirements, and practical learning objectives for quality and engineering professionals
    • Real-world examples and scenario-based learning to help learners connect QFD concepts with everyday product design and customer satisfaction situations
    • Guided learning support to help participants strengthen understanding, improve confidence, and apply QFD skills effectively at work

    Structured Courseware and Learning Resources

    • Access to organized QFD course materials including House of Quality templates, QFD matrix worksheets, Voice of the Customer guides, and Kano Model analysis tools
    • Topic-wise learning resources, exercises, and knowledge checks to reinforce understanding of matrix calculation, customer needs analysis, and design target setting
    • Practice activities, assignments, quizzes, or workplace-based exercises included where applicable using the resources provided in the Online Quality Function Deployment course
    • Supplementary learning aids such as affinity diagram worksheets, tree diagram templates, cause-and-effect guides, and QFD four-phase reference cards

    Instructor-Led, Practical Learning Experience

    • Live interactive sessions delivered by experienced quality management practitioners with domain expertise in product development, QFD facilitation, and customer-driven design
    • Real-world examples, case discussions, and applied House of Quality matrix building activities to improve practical understanding of QFD methodology
    • Opportunities to ask questions, clarify doubts, and participate in trainer-led discussions on Voice of the Customer, needs prioritization, and design target translation
    • Learn through instructor-led Quality Function Deployment training focused on solving real product development and engineering challenges

    Flexible Learning Support in Turkey

    • Flexible training formats available for individual learners and corporate teams in the Turkey
    • Options may include live virtual classroom training, onsite training, self-paced learning, or customized group training depending on availability
    • Learning support designed to help participants stay on track before, during, and after the Quality Function Deployment training
    • Additional revision, refresher, or post-training support may be available based on the selected course

    Learn the Core Concepts Covered in the Course

    • Understand QFD fundamentals including its definition, history, four-phase structure, and role in aligning product design with customer requirements
    • Learn how to capture Voice of the Customer, apply the Kano Model, and distinguish between customer needs and technical descriptors based on the course curriculum
    • Explore practical use cases showing how QFD is applied across product development, manufacturing, and service design environments in the Turkey
    • Build role-relevant knowledge of House of Quality matrix construction, relationship weighting, and design target prioritization that supports better product decisions

    Practice, Assessment, and Completion Support

    • Practice building QFD matrices, constructing House of Quality diagrams, and applying supporting tools through exercises and scenario-based activities where applicable
    • Use assessments to identify knowledge gaps in QFD concepts and strengthen understanding of weaker areas
    • Receive guidance from instructors or learning support teams to improve understanding of QFD methodology and stay aligned with course objectives
    • Earn a course completion certificate after successfully meeting the training requirements

    Career and Workplace Application

    • Build practical QFD skills that can support career growth, role advancement, or improved product development performance in the Turkey
    • Strengthen confidence in applying Voice of the Customer analysis, House of Quality matrices, and design target translation to real product and service challenges
    • Improve professional credibility through structured, skill-focused Quality Function Deployment training recognized across Turkey industries
    • Enable enterprise-wide capability development through Quality Function Deployment corporate training for employees across product development, manufacturing, quality, and engineering teams.

    Quality Function Deployment Training Eligibility in the TurkeyWho Can Enroll?

    • No prior QFD experience is required to enroll; the course is open to all working professionals in the Turkey

    • Basic familiarity with product development, quality management, or customer requirements analysis is helpful but not mandatory

    • Professionals from product development, manufacturing, quality, marketing, and R&D backgrounds are well suited for this training

    • Quality managers, engineers, and analysts involved in product design, process improvement, or customer satisfaction programs will benefit directly

    • Anyone seeking to strengthen customer-driven design, requirements analysis, and quality prioritization skills in the Turkey will benefit from this program

    What You Gain from QFD TrainingSkills That Reach Every Design Decision

    For Individuals

    For Individuals

    This QFD training helps product and quality professionals build a practical, job-ready skill: turning what customers actually need into design and engineering specifications. The programme suits product designers, design and quality engineers, R&D professionals, product managers and Six Sigma practitioners. Whether you are launching new products, redesigning a service, or supporting an automotive or white goods development programme, you gain a method that makes customer requirements visible, traceable and actionable across the whole design process.

    By the end of the day you can facilitate a Voice of the Customer session, build a full House of Quality, and cascade the results through the four-phase QFD system so your teams work to targets that genuinely reflect the customer.

    • Translate customer needs into measurable design specifications with confidence
    • Build and interpret a complete House of Quality for real products or services
    • Prioritise requirements with the Kano model so design effort targets what customers value
    • Spot design conflicts early through the correlation roof, cutting costly late-stage changes
    • Cascade requirements from product planning through to production and quality control
    • Apply QFD within Design for Six Sigma and DMAIC projects to strengthen the Voice of the Customer
    • Stand out in Turkey's product-led sectors as a professional who designs quality in from the start
    For Organizations

    For Organizations

    QFD group training helps organisations design quality in from the start by giving cross-functional teams a shared method for translating customer requirements into design, part, process and production specifications. It can be delivered for product development, quality and R&D teams together. For manufacturers under pressure to improve first-time design quality and speed to market, QFD provides a structured, repeatable approach that connects every design decision back to the customer.

    When teams learn QFD together, they build a common language for prioritisation, trade-off resolution and value delivery. Running the House of Quality on one of your own live products turns the training into immediate organisational value.

    • Design products customers actually want, reducing launch failures and warranty costs
    • Shorten time to market by resolving design trade-offs before prototyping
    • Create a shared, traceable link from customer requirement to production control
    • Align cross-functional design, quality and manufacturing teams around one method
    • Embed a repeatable Voice of the Customer process into new product development
    • Deliver the training onsite so teams build a House of Quality for a live product
    • Strengthen APQP and Design for Six Sigma capability across engineering functions

    Where QFD Skills Take Your CareerDemand Across Turkey's Sectors

    Quality Function Deployment skills are in demand across Turkey's product-led economy, from Bursa and Kocaeli automotive plants to white goods and electronics leaders and a growing aerospace and defence base. Employers running large product development and APQP programmes value professionals who can turn customer requirements into design specifications. Roles that draw on QFD include quality engineer, product design engineer, R&D engineer, product manager and continuous improvement lead, and here is what Turkey's market shows right now.

    ₺1.68M

    Average R&D engineer salary, Istanbul

    per year, SalaryExpert 2026

    ₺1.38M

    Average quality manager salary, Turkey

    per year, SalaryExpert 2026

    $35B+

    Turkey automotive exports

    annual, OSD/TIM 2026

    1.6M+

    Vehicles produced annually

    Turkey, 2026

    SECTORS HIRING

    • —Automotive and Automotive Supply (Tier 1 and Tier 2)
    • —White Goods and Consumer Electronics
    • —Aerospace and Defence
    • —Machinery and Industrial Equipment
    • —Medical Devices and Pharmaceuticals
    • —Software and Technology Product Teams

    GROWTH TRENDS

    • —Automotive exports above 35 billion USD driving APQP and supplier quality demand
    • —White goods leaders scaling customer-driven product development
    • —Aerospace and defence programmes raising design-quality requirements
    • —Design for Six Sigma adoption spreading QFD across engineering teams
    • —EV and electrification pushing faster new product development cycles
    • —Marmara manufacturing cluster concentrating product design roles

    Sources: SalaryExpert (ERI), Glassdoor (Turkey) 2026; OSD and TIM (automotive exports and output) 2026.

    Industry Pressures Driving Demand for QFD in Turkey

    Rising Export Quality Expectations

    Turkey exports over 35 billion USD in vehicles and components, mostly to demanding European buyers who expect traceable design quality, the exact link QFD is built to create.

    QFD links customer requirements to design specifications

    Costly Late-Stage Design Changes

    Rework and warranty costs climb when design conflicts surface during prototyping. The QFD correlation roof exposes trade-offs early, before they become expensive to fix.

    QFD builds early conflict-resolution skills

    Voice of the Customer Lost in Handoffs

    Customer requirements often get diluted between marketing and engineering. The House of Quality keeps every need visible and traceable through to the final specification.

    QFD makes customer needs traceable

    APQP and Supplier Quality Demands

    Tier 1 and Tier 2 suppliers must demonstrate requirement traceability in quality audits. QFD provides the structured backbone for APQP and customer-driven design planning.

    QFD underpins APQP deliverables

    Scarce Customer-Driven Design Skills

    Turkey has deep engineering talent but few professionals trained in structured Voice of the Customer to design translation, making QFD skills a clear differentiator.

    QFD sets trained professionals apart

    Design for Six Sigma Adoption

    As manufacturers adopt Design for Six Sigma, demand grows for the QFD skills that anchor the DMADV Measure phase and translate customer needs into critical-to-quality targets.

    QFD is the core DFSS Measure-phase tool

    Sources: OSD, TIM (automotive exports and output); SalaryExpert, Glassdoor (Turkey) 2026.

    QFD is more than a method. It is a practical skill that helps you design products customers value and move into product, quality and R&D leadership. Start your journey today.

    Your Product Design Transformation in Turkey

    Where You Stand Today,

    And Where QFD Skills Take You

    Turkey's manufacturers compete on design quality and speed to market, and employers increasingly separate teams that design around the customer from those that do not. Here is the shift that practical QFD skills make.

    Today

    Seen mainly as a delivery-focused engineer

    After QFD

    Recognised as a product professional who designs quality in from the start

    Today

    Involved in only one stage of the development process

    After QFD

    Able to cascade requirements from product planning through to production control

    Today

    Competing for product and quality roles on generic skills alone

    After QFD

    Standing out for QFD and Design for Six Sigma capability valued in Turkey's manufacturing sector

    You master QFD

    Before

    Design decisions rely on opinion and intuition rather than evidence

    Now you have

    A structured, customer-driven method that grounds every design choice in the Voice of the Customer

    Before

    Customer needs get lost in the handoff from marketing to engineering

    Now you have

    A House of Quality that traces each requirement to a measurable design target

    Before

    Design conflicts surface late, during costly prototyping

    Now you have

    The correlation roof to spot and resolve design trade-offs before build

    Before

    QFD is a term you have heard but never actually applied

    Now you have

    The confidence to lead a Voice of the Customer workshop and build a full QFD cascade

    "In customer-driven markets, the teams that translate what customers really need into design are the ones that win, and QFD is how they do it."

    Join 50,000+ professionals who trained with Invensis Learning.

    Sources: SalaryExpert (ERI), Glassdoor (Turkey) 2026.

    Module 1: QFD Introduction

    • Definition, history, and the four-phase QFD process structure
    • Benefits of QFD for product development, customer alignment, and defect reduction
    • Use cases and industry applications of QFD across manufacturing, services, and product design

    Module 2: Pre-Planning a QFD Project

    • Defining project scope, objectives, and completion criteria for a QFD initiative
    • Assembling the cross-functional QFD team and assigning roles and responsibilities
    • Gathering Voice of the Market data and establishing documentation requirements

    Module 3: Voice of the Customer

    • Understanding the three quality levels from the Kano Model: basic, performance, and excitement
    • Methods for collecting customer information including interviews, surveys, and observation
    • Translating raw customer input into structured, actionable customer requirement statements

    Module 4: Needs vs. Features

    • Distinguishing between what customers need and how products or processes can deliver those needs
    • Understanding abstraction levels and how to move from customer language to technical descriptors
    • Translating customer needs into measurable performance characteristics for the QFD matrix

    Module 5: Calculating a QFD Matrix

    • Understanding the whats versus hows framework and its role in QFD matrix structure
    • Building the relationship matrix and applying weighting scales to prioritize design requirements
    • Completing Phase I QFD calculations to generate a ranked set of technical design targets

    Module 6: Rooms in the House of Quality

    • Understanding the structure of the House of Quality including the roof, walls, ceiling, and floor
    • Building each room of the House of Quality step by step and understanding its role
    • Evaluating and interpreting completed House of Quality matrices for design decision-making

    Module 7: Beyond the House of Quality

    • Applying the Phase II product design matrix to translate technical requirements into component characteristics
    • Building Phase III process design matrices and Phase IV production planning matrices
    • Connecting the four-phase QFD cascade to ensure design intent flows through to production

    Module 8: Affinity Diagrams

    • Creating affinity diagrams to organise large volumes of customer requirements into logical groups
    • Facilitating team-based affinity sessions to build shared understanding of customer needs
    • Using affinity diagrams as input to the QFD matrix planning process

    Module 9: Tree Diagrams

    • Building tree diagrams to hierarchically decompose high-level requirements into detailed specifications
    • Using tree diagrams to connect customer needs to measurable technical attributes
    • Integrating tree diagrams with the QFD matrix to improve requirement traceability

    Module 10: Cause-and-Effect Diagrams

    • Constructing cause-and-effect diagrams to identify contributors to quality and design performance gaps
    • Using fishbone analysis within a QFD context to address root causes of customer dissatisfaction
    • Combining cause-and-effect analysis with QFD matrix outputs to prioritize design improvements

    Module 11: Flowcharts

    • Creating process flowcharts to document and visualize product development and quality workflows
    • Using flowcharts to map handoffs, decision points, and quality checkpoints in the design process
    • Integrating flowcharts with QFD planning to align process steps with customer requirements

    Course Curriculumof the Quality Function Deployment Training

    The online Quality Function Deployment training course curriculum in the Turkey is structured across eleven modules delivered in a one-day intensive program. The course progresses from foundational QFD concepts through to advanced matrix construction, House of Quality application, and supporting quality tools.

    • Definition, history, and the four-phase QFD process structure
    • Benefits of QFD for product development, customer alignment, and defect reduction
    • Use cases and industry applications of QFD across manufacturing, services, and product design

    Reframes product design as a customer-driven process from day one, instead of an engineering guess corrected later.

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    Skills You Will Build in This QFD CourseFrom Customer Voice to Production Control

    This QFD training covers the full House of Quality method and the four-phase QFD system, so you can turn customer requirements into design, part, process and production specifications. Each skill is reinforced with hands-on exercises using realistic product and service scenarios.

    Capturing the Voice of the Customer

    Collect customer needs using interviews, ethnographic observation, surveys, complaint analysis and benchmarking, then organise raw statements into a clear requirement hierarchy with the affinity diagram.

    Structuring and Prioritising Requirements

    Classify needs with the Kano model into must-be, performance and delighter requirements, and weight their importance so design investment targets what matters most to the customer.

    Building the House of Quality

    Construct the full House of Quality step by step: customer requirements, engineering characteristics, the relationship matrix, the correlation roof, competitive benchmarking and engineering targets.

    Interpreting the House of Quality

    Calculate column importance, identify design hot spots and gaps, resolve conflicts revealed by the roof, and translate the matrix into a prioritised engineering specification for your teams.

    Cascading QFD Through Four Phases

    Carry requirements through the four-phase QFD system: product planning, parts deployment, process planning and production planning, creating traceability from customer need to quality control.

    Applying QFD in Six Sigma and Services

    Use QFD in the Design for Six Sigma Measure phase and DMAIC Define phase, and adapt the House of Quality for service, healthcare and software design through worked case studies.

    Who Should TakeQuality Function Deployment Training in Turkey?

    R&D Personnel

    Project Managers

    Service Team Leaders

    Design and Process Engineers

    Manufacturing Engineers and Managers

    Quality Personnel and Consultants

    Marketing and Sales Professionals

    Product Development Personnel

    Who Can Take This Certification Training

    Quality Function Deployment Training Modesfor Professionals and Teams

    We offer flexible training formats designed to suit different learning preferences, schedules, and professional goals. Whether you prefer self-paced learning or a structured, corporate, instructor-led experience, choose the option that best supports your skill development journey with the best Quality Function Deployment online training options.

    Quality Function Deployment Live Virtual Training

    • Live online instructor-led sessions

    • Interactive discussions and virtual activities

    • Expert guidance from experienced trainers

    • Practice assessments and revision support

    • Dedicated Q&A sessions for concept clarification

    • Fixed schedules for accountability and momentum

    • Small batch sizes for personalized attention

    • Access from any location with internet connectivity

    TRY 18370

    Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

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    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

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    Quality Function Deployment Classroom Training

    • Instructor-led classroom sessions

    • Interactive discussions and group activities

    • Real-world examples and practical exercises

    • Structured learning with fixed schedules

    • Opportunities for peer networking and collaboration

    • Practice assessments and knowledge checks

    • Dedicated Q&A and concept clarification

    • Immediate trainer feedback and support

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    Learn through face-to-face sessions led by experienced instructors in a collaborative classroom environment. This classroom Quality Function Deployment training combines expert guidance, peer interaction, and hands-on activities to create an engaging learning experience.

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    Best For: Learners who prefer in-person interaction, structured schedules, and collaborative learning experiences.

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    Quality Function Deployment Corporate Group Training

    • Customized training aligned to organizational goals

    • Flexible delivery: onsite, virtual, hybrid, or blended

    • Scheduling tailored to business availability

    • Role-based examples and industry-relevant discussions

    • Progress tracking and learner assessments where applicable

    • Dedicated coordination and administrative support

    • Consistent learning experiences across teams

    • Scalable delivery for local, regional, or global workforces

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    Designed for organizations that want to build capabilities at scale, standardize knowledge, and support workforce development through customized Quality Function Deployment training for companies.

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    Best For: Organizations looking to upskill employees, address capability gaps, and deliver consistent training across teams.

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    Quality Function Deployment Focused 1-to-1 Training

    • One-to-one instructor attention

    • Customized learning plans and objectives

    • Flexible scheduling based on availability

    • Personalized feedback and coaching

    • Additional focus on challenging topics

    • Targeted practice and revision support

    • Faster clarification of questions and concepts

    • Learning pace is adapted to individual needs

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    Receive personalized instruction tailored to your goals, pace, and learning requirements through dedicated sessions delivered by thr trusted Quality Function Deployment training company.

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    Best For: Professionals seeking personalized guidance, accelerated learning, or focused support to achieve specific outcomes.

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    Quality Function Deployment Live Virtual Training

    Quality Function Deployment Live Virtual Training

    Live online instructor-led sessions

    Interactive discussions and virtual activities

    Expert guidance from experienced trainers

    Practice assessments and revision support

    Dedicated Q&A sessions for concept clarification

    Fixed schedules for accountability and momentum

    Small batch sizes for personalized attention

    Access from any location with internet connectivity

    Starts from

    TRY 18370

    Please Note:Attend fully interactive online sessions from anywhere while benefiting from real-time instructor guidance and collaborative learning experiences delivered through weekday Quality Function Deployment training.

    Best For: Professionals seeking the flexibility of online learning without compromising on live instructor interaction.

    Loading schedules…

    Why Choose Invensis Learning for QFD Training in TurkeyTrusted by Product and Quality Teams

    As a trusted Quality Function Deployment training company in Turkey, Invensis Learning delivers structured, practical QFD training for professionals and organisations that want to build customer-driven design capability. Our programmes combine experienced instructors, hands-on House of Quality exercises, organised courseware and learner-focused support. Whether you enrol as an individual or plan group training for your product, quality and R&D teams, you get a professional learning experience built around real-world application. As an ISO 9001:2015 and ISO 27001:2022 certified provider serving learners across Turkey and worldwide, Invensis Learning is a trusted partner for skill-building that lasts.

    • Experienced, practitioner-led trainers with real product and quality management expertise
    • Online (live virtual), classroom and onsite delivery to fit individuals and teams
    • Hands-on House of Quality exercises using realistic product and service scenarios
    • Structured courseware and practical tools you can apply at work immediately
    • ISO 9001:2015 quality-certified training provider with a global footprint
    • Corporate and group training tailored to your sector and products
    • Dedicated learner support before, during and after the programme
    • Course completion certificate from Invensis Learning

    4

    Flexible Learning Modes

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    First-Attempt Pass Rate

    5000+

    Accredited Trainers Globally

    4.7/5

    Rated by Learners Worldwide

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    Leaders in Training industry for 12+ years

    Leaders in Training industry for 12+ years

    Over 5000 five star reviews

    Over 5000 five star reviews

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    Quality Function Deployment Training Locations in TurkeyAll our classroom training is now available online at your convenience

    Quality Function Deployment in Turkey

    Hilton Istanbul Bosphorus, 50, Cumhuriyet Caddesi, Taşkışla, Harbiye Mahallesi, Şişli, Istanbul, Marmara Region, 34367, Türkiye

    Quality Function Deployment in Turkey

    Swissotel The Bosphorus Istanbul, Turkey

    corporate banner

    Corporate QFD Training in TurkeyBuild Customer-Driven Design

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    • Tailored QFD training for product, quality, R&D and manufacturing teams
    • Flexible onsite, online (live virtual) or hybrid delivery across Turkey
    • Schedules aligned to your production and project calendar
    • Teams build a House of Quality for one of your own live products
    • Sector-relevant examples from automotive, white goods and electronics
    • Dedicated coordination and progress tracking for group training
    • Scalable delivery for teams in Bursa, Kocaeli, Istanbul and beyond

    Trusted by Leading Organisations

    Ford OtosanTofaşArçElikVestelAselsanTUSAŞ

    What Our Learners Say

    Untitled

    From Customer Needs to Real Design Targets

    "The QFD training completely changed how I approach new products. I can now build a House of Quality from a Voice of the Customer session and hand engineering measurable targets instead of vague wishes. The hands-on exercises made it click."

    Emre Yılmaz

    Product Design Engineer

    Untitled

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    The Four-Phase Cascade Made Sense at Last

    "As a quality engineer in automotive supply, the four-phase cascade was the most useful part for me. I finally understand how to trace a customer requirement all the way to a process control. Practical and very well structured."

    Zeynep Kaya

    Quality Engineer

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    Now Part of How Our Team Reviews Designs

    "Good balance of theory and practice. The Kano model and the correlation roof are now part of how our R&D team reviews designs. I would have liked more time on software QFD, but the core method is covered thoroughly."

    Mert Demir

    R&D Engineer

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    A Shared Method Our Whole Team Now Uses

    "We ran this onsite for our design and quality teams and built a House of Quality on a live product during the session. It gave everyone a shared language for prioritisation and trade-offs. The impact on our development reviews was immediate."

    Ayşe Çelik

    Quality Manager, Automotive Supplier

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    Practical Upskilling with Immediate Payoff

    "As an L&D lead, I valued how practical and self-contained the programme was. In one day our product engineers gained a method they applied the following week. The trainer tailored the examples to our consumer electronics context."

    Burak Åžahin

    Learning and Development Manager, Consumer Electronics Firm

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    Frequently Asked QuestionsHere's everything you may ask...

    Quality Function Deployment is a structured, customer-driven method for translating the Voice of the Customer into specific engineering and process characteristics at every stage of product or service development. Its core tool is the House of Quality, a planning matrix that links customer requirements to measurable design characteristics.

    General

    What is Quality Function Deployment (QFD)?

    Quality Function Deployment is a structured, customer-driven method for translating the Voice of the Customer into specific engineering and process characteristics at every stage of product or service development. Its core tool is the House of Quality, a planning matrix that links customer requirements to measurable design characteristics.

    Who should attend this QFD training in Turkey?

    The training suits product designers, design and quality engineers, R&D professionals, product managers, marketing professionals and Six Sigma practitioners. It is ideal for anyone in Turkey's automotive, white goods, electronics, aerospace or software sectors who needs to translate customer requirements into design specifications.

    Is QFD training worth it for product and quality professionals?

    Yes. QFD is a widely used, practical skill that helps you design products customers actually want, reduce late-stage changes and connect delivery to strategy. It is valued across Turkey's product-led sectors and strengthens your work in new product development and Design for Six Sigma projects.

    Do I need prior experience to take this course?

    No. There are no formal prerequisites. The course introduces QFD and the House of Quality from first principles. Familiarity with product development or quality management is helpful but not required, so beginners and experienced professionals both benefit.

    What is the House of Quality?

    The House of Quality is the central QFD planning matrix, named for its house-like shape. It captures customer requirements, engineering characteristics, the relationship between them, a correlation roof for design conflicts, competitive benchmarking and engineering targets, all anchored to customer priorities.

    Pricing

    How much does QFD training cost in Turkey?

    Pricing varies by delivery format (online, classroom or corporate onsite) and group size, so exact fees are available on request. Contact a learning advisor for a tailored quote for individual or team training in Turkey.

    What is included in the course fee?

    The fee typically includes instructor-led training across all six QFD modules, hands-on House of Quality exercises, structured courseware and templates, learner support and a course completion certificate from Invensis Learning. Request a quote for the full inclusions that apply to your chosen format.

    Do you offer corporate or group pricing?

    Yes. We offer corporate and group training with customised schedules and volume-based pricing for product, quality and R&D teams. It is particularly effective delivered onsite, where teams build a House of Quality for one of your own products. Ask about corporate pricing.

    Are there discounts for team enrolments?

    Group enrolments are priced on a per-team basis, and larger cohorts usually attract better rates. Talk to a learning advisor about the number of participants you want to train and we will prepare a group quote.

    How do I get a quote for QFD training?

    Use the request a quote form or speak with a learning advisor. Tell us your preferred format, timing and number of participants, and we will send pricing and upcoming schedules for QFD training in Turkey.

    Assessment

    Is there an exam for this QFD course?

    No. This is a non-certification skills course with no examination. Learning is reinforced through hands-on House of Quality construction exercises, case studies and team discussion during the programme, so you practise the method as you learn it.

    Will I receive a certificate after the training?

    Yes. You receive a course completion certificate from Invensis Learning after finishing the programme. This recognises your participation and the practical QFD skills you have built; it is not a formal external credential.

    How is learning assessed during the course?

    There is no formal assessment. Instead, you apply the method directly: structuring the Voice of the Customer, classifying needs with the Kano model, and building and interpreting a complete House of Quality using realistic scenarios throughout the day.

    Does this course award a formal QFD certification?

    No formal certification is awarded, as QFD has no single governing body or examination. The course builds practical, immediately applicable skills grounded in the quality management and Design for Six Sigma disciplines, and you receive a course completion certificate from Invensis Learning.

    How does QFD support Six Sigma work?

    QFD is a core tool in the Design for Six Sigma DMADV Measure phase and the DMAIC Define phase, where it translates the Voice of the Customer into critical-to-quality requirements. Green Belt and Black Belt practitioners apply the QFD skills from this course directly in their projects.

    Course Content

    What topics does the QFD training cover?

    The course covers six modules: QFD principles and the business case, capturing the Voice of the Customer, building the House of Quality, interpreting it, cascading QFD through four phases, and applying QFD in Design for Six Sigma, DMAIC and service design.

    What will I be able to do after the course?

    You will be able to capture and structure customer needs, build a complete House of Quality, calculate design priorities, resolve conflicts through the correlation roof, cascade requirements through parts, process and production planning, and apply QFD within Six Sigma projects.

    Does the course cover the four-phase QFD system?

    Yes. You learn to cascade requirements through all four phases: product planning (the House of Quality), parts deployment, process planning and production planning, creating a documented, traceable link from every customer requirement to a production control.

    Is QFD useful for services and software, not just manufacturing?

    Yes. Although QFD began in manufacturing, the course covers its use in services such as healthcare and financial services, and in software, where user requirements are translated into architecture and test criteria. The House of Quality applies wherever customer needs shape design.

    What hands-on practice is included?

    You practise structuring the Voice of the Customer with an affinity diagram, classifying requirements with the Kano model, building a full House of Quality from a realistic scenario, calculating column importance, and identifying design hot spots and conflicts.

    Enrollment

    How do I enrol in QFD training in Turkey?

    You can enrol through the Invensis Learning website. Choose your preferred format, complete the booking, and you will receive access to schedules, courseware and learning resources. A learning advisor can guide you through the options.

    What delivery formats are available?

    The course is available online (live virtual instructor-led), in the classroom, and as onsite corporate training for teams. You can choose the format that best fits your schedule and learning preference in Turkey.

    How long is the QFD training?

    The programme runs for one day (8 hours), covering all six QFD modules with hands-on House of Quality exercises. It can also be delivered as two extended half-day sessions to suit working schedules. There is no examination on completion.

    Can you deliver this onsite for our team in Turkey?

    Yes. Onsite and live virtual corporate delivery is available for teams across Turkey, including Bursa, Kocaeli and Istanbul. Teams can build a House of Quality on one of your own live products during the session. Contact us to arrange a group booking.

    Can I reschedule my booking to another batch?

    Yes. Flexible options let you reschedule or transfer to another batch where available. Contact learner support to arrange a change, and speak with an advisor to see upcoming schedules that suit you.