What Is Quality Function Deployment and What Can You Do with It?UntitledCustomer-Driven Design, Made Practical
Quality Function Deployment (QFD) is a structured, customer-driven method for translating the Voice of the Customer into precise engineering and design characteristics across the product development lifecycle. Quality Function Deployment training in France equips product designers, quality engineers, R&D specialists and Six Sigma practitioners to capture what customers genuinely need and design it in from the start. Developed in Japan by Yoji Akao and first applied at the Kobe Shipyard in 1972, QFD uses the House of Quality matrix to link customer requirements (the WHATs) to measurable engineering characteristics (the HOWs), expose design trade-offs, benchmark against competitors and set clear engineering targets. It is applied across aerospace, automotive, consumer goods, healthcare and software, the same sectors that anchor France's industrial base. This practical programme runs hands-on House of Quality exercises throughout, so you leave able to lead a Voice of the Customer workshop, build a complete House of Quality and cascade requirements through parts, process and production planning. Start building customer-driven design skills with Invensis Learning.










